| 1 |
Global marketing management / Warren J. Keegan
7th ed., International ed. - Upper Saddle River, N.J. : Prentice Hall , c1999
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| 2 |
Consumer behavior : buying, having, and being / Michael R. Solomon
5th ed. - Upper Saddle River, N.J. : Prentice Hall , c2002
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| 3 |
Marketing management / Philip Kotler
10th ed.. - Upper Saddle River, NJ : Prentice Hall , c2000
|
| 4 |
Marketing channels / Anne T. Coughlan ... [et al.]
6th ed. - Upper Saddle River, N.J : Prentice Hall International , c2001
|
| 5 |
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden
3rd ed. - Upper Saddle River, N.J. : Prentice Hall , c2002
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| 6 |
Marketing management : analysis, planning, implementation and control / Philip Kotler
: soft,: case. - 9th ed. - Upper Saddle River, N.J : Prentice Hall [International], c1997
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