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該当件数:18件
Advertising language : a pragmatic approach to advertisements in Britain and Japan / Keiko Tanaka
London ; New York : Routledge , 1994
図書
Advertising careers : how advertising works and the people who make it happen / Jan Greenberg
1st ed. - New York : H. Holt , c1987
Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally
pbk.. - Toronto ; New York : Methuen , c1986
The language of advertising / Torben Vestergaard and Kim Schrøder
: pbk.. - Oxford, [Oxfordshire] ; New York, N.Y., U.S.A. : B. Blackwell , 1985. - (Language in society ; 9)
Twenty advertising case histories / edited and introduced by Simon Broadbent
London : Holt, Rinehart and Winston , c1984
Advertising directed at children ; Endorsements in advertising : reports / by the Committee on Consumer Policy
Paris : Organisation for Economic Co-operation and Development , 1982
The economics of advertising / W. Duncan Reekie
London : Macmillan , 1981
Cases in advertising and communications management / Stephen A. Greyser
:est. - 2nd ed. - Englewood Cliffs, N. J. : Prentice-Hall , c1981
Issues in advertising : the economics of persuasion / edited by David G. Tuerck
: pbk. - Washington : American Enterprise Institute for Public Policy Research , c1978. - (AEI symposia ; 78D)
Advertising, competition, and market conduct in oligopoly over time : an econometric investigation in Western European countries / Jean Jacques Lambin
ne,us. - Amsterdam : North-Holland Pub. Co.. - New York : American Elsevier Pub. Co. , 1976. - (Contributions to economic analysis ; 94)
Advertising, competition, and public policy : a simulation study / Paul N. Bloom
Cambridge, Mass. : Ballinger Pub. Co. , c1976
Advertising and market power / William S. Comanor and Thomas A. Wilson
Cambridge, Mass. : Harvard University Press , c1974. - (Harvard economic studies ; v. 144)
The ad makers / Winston Fletcher
London : Joseph , 1973
International handbook of advertising
New York : McGraw-Hill , [1963, c1964]. - (McGraw-Hill series in international development)
The selection of advertising media / J.W. Hobson
4th ed. (revised). - London : Business Publications, on behalf of the Institute of Practitioners in Advertising , 1961, c1959
Advertising and marketing to young people / by Eugene Gilbert
Pleasantville, N.Y. : Printers' Ink Books , c1957
Advertising at the point of purchase / edited and compiled by the Association of National Advertisers, ; with the cooperation of the Point-of-Purchase Advertising Institute
New York ; Toronto ; London : McGraw-Hill , 1957
London : Business Publications , 1955