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検索キーワード:(標準分類: 658.8/3)
該当件数:31件
Marketing research / Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research
: electronic bk. - 11th ed. - 東京 : 丸善eBook Library , 2019. - Hoboken : Wiley , [2018]
電子ブック
Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery
Hoboken, N.J. : Wiley , c2010
図書
Handbook of qualitative research methods in marketing / edited by Russell W. Belk
Cheltenham, UK : Edward Elgar , c2006
Marketing research / David A. Aaker, V. Kumar, George S. Day
: cloth. - 7th ed. - New York : Wiley , c2001
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day
: cloth. - New York : J. Wiley & Sons , 1999
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer
2nd ed. - Thousand Oaks, Calif. ; London : Sage Publications , c1999
Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel
Reading, MA : Addison-Wesley , c1998
The complete guide to regional marketing / Shawn McKenna
Homewood, Ill. : Business One Irwin , c1992
Marketing research / David A. Aaker, George S. Day
: pbk. - 4th ed. - New York : Wiley , c1990
Cost-effective marketing research : a guide for marketing managers / Eric J. Soares
: lib. bdg. : alk. paper. - New York : Quorum Books , 1988
Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann
Lexington, Mass. : Lexington Books , c1986. - (Marketing Science Institute series)
Marketing research / Ronald M. Weiers
Englewood Cliffs, N.J. : Prentice-Hall , c1984
Need assessment : a key to user-oriented product innovation / Knut Holt, Horst Geschka, Giovanni Peterlongo
U.S.. - Chichester [Sussex] ; New York : Wiley , c1984
Measurement readings for marketing research / compiled by J. Paul Peter, Michael L. Ray
pbk.. - Chicago, Ill. : American Marketing Association , 1984
Technologies and markets / J.J. Verschuur
pbk.. - London, U.K. : Peregrinus on behalf of the Institution of Electrical Engineers , c1984. - (IEE management of technology series ; 1)
Survey of marketing research : organization, functions, budget, compensation / edited by Dik Warren Twedt
1983. - Chicago, Ill. : American Marketing Association , c1983
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch
5th ed. - Homewood, Ill. : R.D. Irwin , 1981
Marketing research : a structure for decision making / F. E. Brown
: est. - Reading, Mass. : Addison-Wesley Pub. Co. , c1980. - (Addison-Wesley series in marketing)
Marketing research : private and public sector decisions / David A. Aaker, George S. Day
pbk.. - New York : Wiley , c1980. - (Wiley series in marketing)
Market planning for new industrial products / Jean-Marie Choffray, Gary L. Lilien
New York : Wiley , c1980. - (Ronald series on marketing management)