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該当件数:47件
Market research in practice : an introduction to gaining greater market insight / Paul Hague
: paperback. - 4th ed. - London : Kogan Page , 2022
図書
Marketing research / Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research
: electronic bk. - 11th ed. - 東京 : 丸善eBook Library , 2019. - Hoboken : Wiley , [2018]
電子ブック
Marketing models : multivariate statistics and marketing analytics / Dawn Iacobucci
Mason, Ohio : South-Western, Cengage Learning , c2013
Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery
Hoboken, N.J. : Wiley , c2010
Statistics for marketing and consumer research / Mario Mazzocchi
: pbk. - Los Angeles : Sage , 2008
Handbook of qualitative research methods in marketing / edited by Russell W. Belk
Cheltenham, UK : Edward Elgar , c2006
Marketing research / David A. Aaker, V. Kumar, George S. Day
: cloth. - 7th ed. - New York : Wiley , c2001
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day
: cloth. - New York : J. Wiley & Sons , 1999
Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel
Reading, MA : Addison-Wesley , c1998
Marketing research / David A. Aaker, George S. Day
: pbk. - 4th ed. - New York : Wiley , c1990
Cost-effective marketing research : a guide for marketing managers / Eric J. Soares
: lib. bdg. : alk. paper. - New York : Quorum Books , 1988
Consumer market research handbook / editors, Robert M. Worcester, John Downham
3rd rev. and enl. ed.. - Amsterdam ; New York : North-Holland. - New York, N.Y., U.S.A. : Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. , 1986
Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann
Lexington, Mass. : Lexington Books , c1986. - (Marketing Science Institute series)
Changing the course of marketing : alternative paradigms for widening marketing theory / editors, Nikhilkesh [i.e. Nikhilesh] Dholakia, Johan Arndt ; with a foreword by Gerald Zaltman
Greenwich, Conn. : JAI Press , c1985. - (Research in marketing : an annual compilation of research / editor, Jagdish N. Sheth ; supplement ; 2)
Marketing research / Ronald M. Weiers
Englewood Cliffs, N.J. : Prentice-Hall , c1984
Marketing as social behavior : a general systems theory / M. Joseph Sirgy
est.. - New York : Praeger , 1984
Measurement readings for marketing research / compiled by J. Paul Peter, Michael L. Ray
pbk.. - Chicago, Ill. : American Marketing Association , 1984
Survey of marketing research : organization, functions, budget, compensation / edited by Dik Warren Twedt
1983. - Chicago, Ill. : American Marketing Association , c1983
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch
5th ed. - Homewood, Ill. : R.D. Irwin , 1981
Marketing research : a structure for decision making / F. E. Brown
: est. - Reading, Mass. : Addison-Wesley Pub. Co. , c1980. - (Addison-Wesley series in marketing)