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該当件数:161件
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
: pbk. - 5th ed. - Los Angeles : SAGE , c2019
図書
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott
5th ed. - Oxford : Oxford University Press , c2016
Advertising : critical approaches / Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy
: hbk,: pbk. - London : Routledge , 2015
4th ed. - Los Angeles : Sage , c2014
Handbook of research on international advertising / edited by Shintaro Okazaki
: hbk. - Cheltenham : Edward Elgar , 2012
The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency / Kotaro Sugiyama, Tim Andree ; and the dentsu cross switch tesm
New York : McGraw-Hill , c2011
Scenes of Parisian modernity : culture and consumption in the nineteenth century / H. Hazel Hahn
New York : Palgrave Macmillan , 2009
Advertising and Chinese society : impacts and issues / edited by Hong Cheng, Kara Chan
: pbk.. - Copenhagen : Copenhagen Business School , 2009
Brand new China : advertising, media, and commercial culture / Jing Wang
: [pbk.]. - Cambridge, Mass. : Harvard University Press , 2008
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij ; foreword by Geert Hofstede
: cloth,: pbk.. - 2nd ed.. - Thousand Oaks, Calif. : Sage , c2005
Designing brand identity : a complete guide to creating, building, and maintaining strong brands / Alina Wheeler
Hoboken, N.J. : Wiley , c2003
Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp
6th ed. - Mason, Ohio : South-Western. - London : Thomson Learning , c2003
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane
: pbk. - 15th ed., intern. ed. - Upper Saddle River, N.J. : Prentice Hall , c2002
The language of advertising : written texts / Angela Goddard
: hbk,: pbk. - 2nd ed. - London ; New York : Routledge , 2002. - (Intertext)
International advertising : realities and myths / edited by John Philip Jones
: pbk. - Thousand Oaks, Calif. : Sage Publications , c2000
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty
: pbk. - 5th ed., international ed. - London : Prentice Hall International , c2000
Principles of advertising : a global perspective / Monle Lee, Carla Johnson
New York : Haworth Press , c1999. - (Haworth marketing resources)
Advertising and sales promotion strategy / Gerard J. Tellis
Reading, Mass. : Addison-Wesley , c1998
How advertising works : the role of research / edited by John Philip Jones
: hbk,: pbk. - Thousand Oaks, Calif. : Sage Publications , c1998