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検索キーワード:(件名: #Marketing research)
該当件数:82件
Market research in practice : an introduction to gaining greater market insight / Paul Hague
: paperback. - 4th ed. - London : Kogan Page , 2022
図書
Marketing research / Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research
: electronic bk. - 11th ed. - 東京 : 丸善eBook Library , 2019. - Hoboken : Wiley , [2018]
電子ブック
Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery
Hoboken, N.J. : Wiley , c2010
Statistics for marketing and consumer research / Mario Mazzocchi
: pbk. - Los Angeles : Sage , 2008
Handbook of qualitative research methods in marketing / edited by Russell W. Belk
Cheltenham, UK : Edward Elgar , c2006
Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power
New York : Portfolio , 2006
Marketing research / David A. Aaker, V. Kumar, George S. Day
: cloth. - 7th ed. - New York : Wiley , c2001
Quantitative models in marketing research / Philip Hans Franses and Richard Paap
: hbk. - Cambridge, U.K. : Cambridge University Press , 2001
Exploring marketing research / William G. Zikmund
7th ed. - Fort Worth ; Tokyo : Dryden Press , c2000
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day
: cloth. - New York : J. Wiley & Sons , 1999
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer
2nd ed. - Thousand Oaks, Calif. ; London : Sage Publications , c1999
Marketing research : an applied orientation / Naresh K. Malhotra
3rd ed. - London : Prentice-Hall International , c1999
Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel
Reading, MA : Addison-Wesley , c1998
Strategic change : building a high performance organization / edited by Philip Sadler
Oxford, OX, UK ; Tarrytown, N.Y., U.S.A. : Pergamon , 1995
Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt
Cincinnati, OH : South-Western Pub. Co. , c1991
Retailing in the Netherlands / ed. by Jaap T. Nienhuis
1991 ed.. - [Amsterdam] : EIM / Centre for Research , [1991]
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman
Boston, Mass. : Harvard Business School Press , c1991
Marketing research / David A. Aaker, George S. Day
: pbk. - 4th ed. - New York : Wiley , c1990
Marketing letters
Vol. 1, no. 1 (Dec. 1989)-. - Boston, [Mass.] ; Dordrecht, Holland : Kluwer-Academic , c1989-
雑誌
Cost-effective marketing research : a guide for marketing managers / Eric J. Soares
: lib. bdg. : alk. paper. - New York : Quorum Books , 1988