| 1 |
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy
Reading, Mass. : Addison-Wesley , c1998
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| 2 |
Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy
Reading, Mass. ; Harlow : Addison-Wesley , c1998
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| 3 |
マーケティングハンドブック / J. Eliashberg, G. L. Lilien [編]
東京 : 朝倉書店 , 1997.12
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| 4 |
Excellence in management science practice : a reading book / edited by Arjang A. Assad, Edward A. Wasil, Gary L. Lilien
Englewood Cliffs, N.J. : Prentice Hall , c1992
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| 5 |
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy
Englewood Cliffs, N.J. : Prentice-Hall , c1992
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| 6 |
Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler
New York : Harper & Row , c1983
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| 7 |
Market planning for new industrial products / Jean-Marie Choffray, Gary L. Lilien
New York : Wiley , c1980
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