Quelch, John A., 1951-
著者名典拠詳細を表示
| 著者の属性 | 個人 |
|---|---|
| 一般注記 | Farris, P.W. Advertising & promotion management, c1983 (a.e.) CIP t.p. (John A. Quelch) Fenwick, I. Consumer behavior for marketing managers, c1984: CIP t.p. (John A. Quelch) data sheet (b. 8/8/51) Debruicker, F.S. Cases in consumer behavior, 2nd ed., c1986: t.p.(John A. Quelch), Harvard univ. His Sales promotion management, 1989: t.p. (John A. Quelch) |
| 生没年等 | 1951 |
| コード類 | 典拠ID=AU00040908 NCID=DA02043999 |
| 1 | 統合ECマーケティング戦略 : 新巨大市場の攻略法 / ジョン・A・クウェルチ他編 ; 青井倫一[ほか]訳 東京 : ダイヤモンド社 , 1992.3 |
| 2 | Global marketing management : cases and readings / [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett 2nd ed. - Reading, Mass. : Addison-Wesley , c1992 |