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Zaltman, Gerald

著者名典拠詳細を表示

著者の属性 個人
一般注記 His Marketing, 1965
prof. of marketing, Grad. Sch. of Business, & prof., health svcs. admin., Grad. Sch. of Health, U. of Pittsburgh; b. 7/9/38
1987 AMA Winter Educators' Conference, 1987: t.p.(Gerald Zaltman)
コード類 典拠ID=AU00011940  NCID=DA00528239
1 Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman Boston, Mass. : Harvard Business School Press , c1991
2 1987 AMA Winter Educators' Conference : marketing theory / edited by Russel W. Belk ... [et al.] Chicago, Ill. : American Marketing Association , c1987
3 Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf est.. - 2nd ed. - New York : Wiley , c1983
4 Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf New York : Wiley , c1979
5 Marketing scientific and technical information / edited by William R. King and Gerald Zaltman Boulder, Colo. : Westview Press , 1979
6 Cases in marketing research / Randall L. Schultz, Gerald Zaltman, Philip C. Burger Hinsdale, Ill. : Dryden Press , c1975
7 Innovations and organizations / [by] Gerald Zaltman, Robert Duncan [and] Jonny Holbek New York : John Wiley & Sons. Inc. , [1973]
8 行動科学とマーケティング / ザルトマン著 ; 廣瀬芳弘, 来住元朗訳 東京 : 好学社 , 1971.12
9 Marketing : contributions from the behavioral sciences / Gerald Zaltman ; under the general editorship of William F. Massy New York : Harcourt, Brace & World , c1965
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