Hendon, Donald W.
著者名典拠詳細を表示
| 著者の属性 | 個人 |
|---|---|
| 一般注記 | His Battling for profits, c1985: CIP t.p. (Donald W. Hendon) pub. info. (prof., marketing, Ark. State Univ.; pres., Business Consultants International; Ph. D., marketing, Univ. of Tex. at Austin) Williams, E.L. American advertising, 1988: CIP t.p. (Donald W. Hendon) data sheet (b. 1940) |
| 生没年等 | 1940 |
| コード類 | 典拠ID=AU00048078 NCID=DA02752867 |
| 1 | 失敗からのマーケティング : その教訓と諸策 / ドナルド・W・ヘンドン著 ; 宮沢永光監訳 東京 : 同文舘出版 , 1993.3 |
| 2 | Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon New York : Quorum Books , 1989 |