George, William R.
著者名典拠詳細を表示
| 著者の属性 | 個人 |
|---|---|
| 一般注記 | AMA's Special Conf. on Services Marketing, Orlando, Fla., 1981. Marketing of services, 1981 (a.e.) t.p. (William R. George) Rutgers Univ. |
| コード類 | 典拠ID=AU00049072 NCID=DA02845720 |
| 1 | Developing new services / edited by William R. George, Claudia E. Marshall pbk.. - Chicago, Ill. : American Marketing Association , c1984 |