Bitner, Mary Jo
著者名典拠詳細を表示
| 著者の属性 | 個人 |
|---|---|
| 一般注記 | Services Mkting Conf. (7th : 1988 : Arl., Va.). Designing a winning service strategy, 1989: CIP t.p. (Mary Jo Bitner) |
| コード類 | 典拠ID=AU00070044 NCID=DA05494611 |
| 1 | Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner International ed.. - 2nd ed. - Boston : Irwin/McGraw-Hill , c2000 |
| 2 | Designing a winning service strategy : [7th annual Service[s] Marketing Conference proceedings] / edited by Mary Jo Bitner, Lawrence A. Crosby Chicago, Ill. : American Marketing Association , c1989 |