| 1 |
Marketing channels / Louis W. Stern, Adel I. El-Ansary
: pbk.. - 4th ed. - Englewood Cliffs, NJ : Prentice Hall , c1992
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| 2 |
Principles of marketing / Philip Kotler, Gary Armstrong
pbk.. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall , c1989
|
| 3 |
Principles of marketing / Philip Kotler, Gary Armstrong
pbk.. - 6th ed. - Englewood Cliffs, N.J. : Prentice Hall International , c1994
|
| 4 |
Legal aspects of marketing strategy : antitrust and consumer protection issues / Louis W. Stern, Thomas L. Eovaldi
Englewood Cliffs, N.J. : Prentice-Hall , c1984
|
| 5 |
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle
Englewood Cliffs, N.J. : Prentice Hall , c1987
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| 6 |
Services marketing / Christopher H. Lovelock
2nd ed, Prentice Hall International Editions. - London : Prentice-Hall International , c1991
|
| 7 |
Marketing management : analysis, planning, implementation, and control / Philip Kotler
: pbk. - 6th ed. - Englewood Cliffs, NJ : Prentice Hall , c1988
|
| 8 |
Marketing management : analysis, planning, implementation, and control / Philip Kotler
7th ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1991
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