| 1 |
The effect of information on consumer and market behavior / edited by Andrew A. Mitchell
Chicago : American Marketing Association , c1978
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| 2 |
Marketing and the quality of life / edited by Fred D. Reynolds and Hiram C. Barksdale
Chicago : American Marketing Association , c1978
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| 3 |
no. 45
Marketing strategies for a tough environment / [edited by] Peter J. LaPlaca, Newton Frank ; [cover design by Mary Jo Krysinski]
Chicago Ill. : American Marketing Association , c1980
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| 4 |
Macromarketing, a Canadian perspective / [edited by] Donald N. Thompson ... [et al]
Chicago : American Marketing Association , c1980
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| 5 |
Marketing and the future / Donald F. Mulvihill, [editor]
Chicago, IL : American Marketing Association , c1981
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| 6 |
Buyer-seller interactions : empirical research and normative issues / edited by Peter H. Reingen, Arch G. Woodside
: pbk. - Chicago, Ill. : American Marketing Association , c1981
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| 7 |
Theoretical developments in marketing / [edited by] Charles W. Lamb, Patrick M. Dunne
Chicago, Ill. : American Marketing Association , c1980
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| 8 |
Emerging perspectives on services marketing / edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah
: pbk. - Chicago, IL : American Marketing Association , c1983
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| 9 |
Developing new services / edited by William R. George, Claudia E. Marshall
pbk.. - Chicago, Ill. : American Marketing Association , c1984
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| 10 |
1987 AMA Winter Educators' Conference : marketing theory / edited by Russel W. Belk ... [et al.]
Chicago, Ill. : American Marketing Association , c1987
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| 11 |
Designing a winning service strategy : [7th annual Service[s] Marketing Conference proceedings] / edited by Mary Jo Bitner, Lawrence A. Crosby
Chicago, Ill. : American Marketing Association , c1989
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