| 1 |
The consumer-buyer and the market / Jessie V. Coles
New York : Arno Press , 1978, [c1938]
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| 2 |
Distribution cost analysis / Donald R. Longman ; [with a foreword by Frank M. Surface]
New York : Arno Press , 1978 [c1941]
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| 3 |
The ethical problems of modern advertising
New York : Arno Press , 1978 [c1931]
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| 4 |
The roots of marketing strategy : a collection of pre-1950 readings / edited by Larry J. Rosenberg
New York : Arno Press , 1978
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| 5 |
The men who advertise
New York : Arno Press , 1978
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| 6 |
The psychology of advertising / Walter Dill Scott
New York : Arno Press , 1978 [c1910]
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| 7 |
The consumer movement / Helen Sorenson
New York : Arno Press , 1978, [c1941]
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| 8 |
The marketing institution / Ralph F. Breyer
New York : Arno Press , 1978 [c1934]
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| 9 |
Marketing literature : development and appraisal / Robert D.W. Bartels
New York : Arno Press , 1978
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| 10 |
A pioneer in marketing, L.D.H. Weld : collected works, 1916-1941 / edited by Henry Assael
New York : Arno Press , 1978
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| 11 |
Scientific marketing management / Percival White
New York : Arno Press , 1978, c1927
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| 12 |
The beginning of marketing thought in the United States and Fifty years of marketing in retrospect / Paul D. Converse
New York : Arno Press , 1978, [1959]
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| 13 |
Quantitative systemic analysis and control: study no. 1 : channel and channel group costing / Ralph F. Breyer
New York : Arno Press , 1978, [c1949]
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| 14 |
Salesmen in marketing strategy / Leverett S. Lyon
New York : Arno Press , 1978 [c1926]
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| 15 |
Advertising principles / Daniel Starch
New York : Arno Press , 1978, [c1927]
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| 16 |
Modern salesmanagement / J. George Frederick
New York : Arno Press , 1978, c1919
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| 17 |
The retailer's manual / Samuel H. Terry
New York : Arno Press , 1978
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| 18 |
Early development and conceptualization of the field of marketing / edited by Henry Assael
New York : Arno Press , 1978
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| 19 |
Consumer and opinion research / Albert B. Blankenship
New York : Arno Press , 1978, c1943
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| 20 |
The collected works of C.C. Parlin / edited by Henry Assael
New York : Arno Press , 1978
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| 21 |
Advertising in our economy / Neil H. Borden
New York : Arno Press , 1978, [c1945]
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| 22 |
Consumer behavior : research on consumer reactions / edited by Lincoln H. Clark, [assisted by Joan B. Carney]
New York : Arno Press , 1978, c1958
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| 23 |
Principles of personal selling / Harry R. Tosdal
New York : Arno Press , 1978, [c1925]
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| 24 |
Advertising research / Percival White
New York : Arno Press , 1978, [c1927]
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| 25 |
Marketing behavior and executive action / Wroe Alderson
New York : Arno Press , 1978, c1957
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| 26 |
Principles of marketing / Fred E. Clark
New York : Arno Press , 1978, [c1922]
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| 27 |
World marketing / Virgil Dewey Collins
New York : Arno Press , 1978, c1935
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| 28 |
Principles of merchandising / Melvin Thomas Copeland
New York : Arno Press , 1978, [c1924]
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| 29 |
Industrial marketing / John H. Frederick
New York : Arno Press , 1978, [c1934]
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| 30 |
The history of an advertising agency / Ralph M. Hower
New York : Arno Press , 1978, c1939
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| 31 |
Economics of retailing / Paul H. Nystrom
New York : Arno Press , 1978, [c1930]
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| 32 |
Marketing investigations / William J. Reilly
New York : Arno Press , 1978 [c1929]
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| 33 |
Wholesaling in marketing organization / David A. Revzan
New York : Arno Press , 1978, c1961
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