Strategic marketing and management / edited by Howard Thomas and David Gardner
| データ種別 | 図書 |
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| 出版者 | Chichester [West Sussex] ; New York : Wiley |
| 出版年 | c1985 |
| 本文言語 | 英語 |
| 大きさ | x, 509 p. : ill. ; 24 cm |
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| 配架場所 | 巻 次 | 請求記号 | 資料番号 | 状 態 | コメント | ISBN | 刷 年 | 利用注記 | 請求メモ | 予約 | 緑丘アーカイブズ |
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S 1.7||03671||090037 | 0030900379 |
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1985 | 研究図書 |
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| 一般注記 | Includes bibliographies and indexes Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, held May 10-11, 1982 at the university |
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| 著者標目 | Thomas, Howard, 1943- Gardner, David Morgan, 1936- American Marketing Association. Marketing Education Division University of Illinois at Urbana-Champaign. Dept. of Business Administration |
| 件 名 | LCSH:Marketing -- Congresses
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LCSH:Marketing -- Management -- Congresses 全ての件名で検索 |
| 分 類 | LCC:HF5411 DC19:658.8 |
| 書誌ID | OL00090190 |
| ISBN | 0471904236 |
| NCID | BA11505793 |