Consumer behaviour : selected readings / edited by A.S.C. Ehrenberg and F.G. Pyatt
(Penguin modern management readings)
(Penguin education ; X183)
| データ種別 | 図書 |
|---|---|
| 出版者 | [Harmondsworth, England] : Penguin Books |
| 出版年 | [1971] |
| 本文言語 | 英語 |
| 大きさ | 384 p. ; 18 cm |
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| 配架場所 | 巻 次 | 請求記号 | 資料番号 | 状 態 | コメント | ISBN | 刷 年 | 利用注記 | 請求メモ | 予約 | 緑丘アーカイブズ |
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| 書庫(1階) |
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S 1.7||04430||105288 | 0031052886 |
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1971 | 研究図書 |
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| 内容注記 | Regularities of behaviour / by A.S.C. Ehrenberg Brand-loyalty / by G.H. Brown Socio-economic factors / by R.E. Frank Market segmentation / by D. Yankelovich Mass-media / by J.M. Agostini Some coherent patterns / by A.S.C. Ehrenberg Indirect measurement / by M. Haire Brand images / by T. Joyce Motivation / by W. Alderson Advertising / by T. Joyce The analysis of demand / by F.G. Pyatt The growth of ownership / by B.A. Brown, S.F. Buck and F.G. Pyatt A dynamic theory / by R. Stone and D.A. Rowe Attitudes and expectations / by G. Katona A review / by R. Ferber Aggregated time-series / by R. Stone, J.A.C. Brown and D.A. Rowe Disaggregated demand / by A.S. Goldberger and M.L. Lee Goods aren't goods / by K.J. Lancaster |
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| 一般注記 | Bibliography: p. 371-372 遡及データをもとにした流用入力 |
| 著者標目 | *Ehrenberg, A. S. C. comp Pyatt, Graham, 1936- joint comp |
| 件 名 | LCSH:Consumer behavior -- United States 全ての件名で検索 |
| 分 類 | LCC:HC110.C6 DC:658.834/08 |
| 書誌ID | OL00104128 |
| NCID | BA2843493X |