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検索キーワード:(標準分類: 658.8/02)
該当件数:27件
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne
[Expanded ed.]. - Boston, Mass. : Harvard Business Review Press , c2015
図書
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
4th ed. - Los Angeles : Sage , c2014
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
13th ed., International ed. - Boston, [Mass.] ; Tokyo : Pearson , c2013
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij ; foreword by Geert Hofstede
: cloth,: pbk.. - 2nd ed.. - Thousand Oaks, Calif. : Sage , c2005
: hbk,: pbk. - Thousand Oaks, Calif. : Sage Publications , c1998
Strategies for implementing integrated marketing communications / Larry Percy
Lincolnwood, Ill. : NTC Business Books , c1997
Strategic change : building a high performance organization / edited by Philip Sadler
Oxford, OX, UK ; Tarrytown, N.Y., U.S.A. : Pergamon , 1995
Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H.“Skip"Humphrey III
: (pbk). - Lincolnwood, Ill. : NTC Business Books , c1993
Competitive positioning : the key to market success / Graham J. Hooley and John Saunders
: pbk. - New York ; Tokyo : Prentice Hall , 1993
Segmentation marketing : new methods for capturing business markets / John Berrigan and Carl Finkbeiner ; with contributions by Shel Feldman
New York : HarperBusiness , c1992
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman
Boston, Mass. : Harvard Business School Press , c1991
Market driven strategy : processes for creating value / George S. Day
New York : Free Press. - London : Collier Macmillan , c1990
Beyond negotiation : redeeming customer-supplier relationships / John A. Carlisle and Robert C. Parker
Chichester [England] ; New York : Wiley , c1989
Market-share analysis : evaluating competitive marketing effectiveness / Lee G. Cooper, Masao Nakanishi
Boston : Kluwer Academic Publishers , c1988. - (International series in quantitative marketing)
The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale
New York : Free Press , c1987. - London : Collier Macmillan , c1987
Analysis for strategic market decisions / George S. Day
: pbk. - St. Paul : West Pub. , c1986
Developing and implementing marketing strategies / Volney Stefflre
est.. - New York : Praeger , 1986
The marketing edge : making strategies work / Thomas V. Bonoma
New York : Free Press. - London : Collier Macmillan , c1985
Marketing management : a strategic planning approach / Victor P. Buell
New York : McGraw-Hill , c1984. - (McGraw-Hill series in marketing)
Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler
New York : Harper & Row , c1983