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検索キーワード:(件名: Marketing Management)
該当件数:180件
Global marketing management / Masaaki Kotabe, Kristiaan Helsen
: pbk. - 9th ed. - Hoboken, N.J. : Wiley , c2023
図書
How brands grow / Jenni Romaniuk, Bryon Sharp
pt. 2 : [hbk.]. - Revised ed. - Docklands (Melbourne) : Oxford University Press , 2022
: Asia ed. - 8th ed. - Hoboken, N.J. : Wiley , c2020
: pbk. - 8th ed. - Hoboken, N.J. : Wiley , c2020
Global marketing management / Masaaki Kotabe, Temple University, Kristiaan Helsen, Hong Kong University
: electronic bk. - 7th Edition. - 東京 : 丸善eBook Library , 2018
電子ブック
Health economics / Charles E. Phelps
: hbk. - 6th ed. - New York, N.Y. : Routledge , 2018
A framework for marketing management / Philip Kotler, Kevin Lane Keller
: [pbk.]. - 6th ed., global ed. - Boston : Pearson , c2016
Chinese outbound tourism 2.0 / edited by Xiang (Robert) Li
: hardcover. - Oakville, Ont. : Apple Academic Press , c2016. - (Advances in hospitality and tourism ; a)
Contemporary brand management / Johny K. Johansson, Kurt A. Carlson
Los Angeles : Sage , c2015
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim
3rd ed. - Oxford : Oxford University Press , c2015
Marketing / Paul Baines and Chris Fill
: [pbk]. - Third edition. - Oxford, United Kingdom : Oxford University Press , c2014
The social web in the hotel industry : the impact of the social web on the information process of German hotel guests / Nadine Chehimi
Wiesbaden : Springer Gabler , c2014. - (Research)
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
13th ed., International ed. - Boston, [Mass.] ; Tokyo : Pearson , c2013
Managing and marketing tourist destinations : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu
: pbk. - New York : Routledge , 2012, c2011. - (Routledge advances in tourism ; 21)
The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency / Kotaro Sugiyama, Tim Andree ; and the dentsu cross switch tesm
New York : McGraw-Hill , c2011
Destination marketing and management : theories and applications / edited by Youcheng Wang and Abraham Pizam
Wallingford, U.K. : CABI , c2011
Case studies in Japanese management / Parissa Haghirian, Philippe Gagnon
Singapore : World Scientific , c2011
: international student version. - 5th ed. - Hoboken, N.J. : Wiley , c2011
Marketing management : a relationship approach / Svend Hollensen
: pbk. - 2nd ed. - Harlow ; Tokyo : Financial Times, Prentice Hall , 2010
The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer and Vincent Bastien
London : Kogan Page , c2009