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検索キーワード:(件名: Marketing Mathematical models)
該当件数:24件
Marketing models : multivariate statistics and marketing analytics / Dawn Iacobucci
Mason, Ohio : South-Western, Cengage Learning , c2013
図書
Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery
Hoboken, N.J. : Wiley , c2010
Quantitative models in marketing research / Philip Hans Franses and Richard Paap
: hbk. - Cambridge, U.K. : Cambridge University Press , 2001
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy
Reading, Mass. : Addison-Wesley , c1998
Optimal control theory and economic analysis 3 : Third Viennese Workshop on Optimal Control Theory and Economic Analysis held in Vienna, May 20-22, 1987 / edited by Gustav Feichtinger
Amsterdam ; Tokyo : North Holland. - New York, N.Y., U.S.A. : Sole distributors for the U.S.A. and Canada, Elsevier Science , 1988
Market-share analysis : evaluating competitive marketing effectiveness / Lee G. Cooper, Masao Nakanishi
Boston : Kluwer Academic Publishers , c1988. - (International series in quantitative marketing)
Optimal control theory and economic analysis 2 : Second Viennese Workshop on Economic Applications of Control Theory, held in Vienna, May 16-18, 1984 / edited by Gustav Feichtinger
Amsterdam ; New York : North-Holland. - New York, N.Y. : Distributors for the U.S.A. and Canada, Elsevier Science , 1985
Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler
New York : Harper & Row , c1983
Choice models for buyer behavior / editor, Leigh McAlister
Greenwich, Conn. : JAI Press , c1982. - (Research in marketing : an annual compilation of research / editor, Jagdish N. Sheth ; Supplement ; 1)
Marketing planning models / edited by A.A. Zoltners
Amsterdam ; New York : North-Holland Pub. Co.. - New York, NY : Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co. , 1982. - (TIMS studies in the management sciences ; v. 18)
Marketing decision models / edited by Randall L. Schultz, Andris A. Zoltners
New York : North Holland , c1981
Causal models in marketing / Richard P. Bagozzi
: pbk. - New York : Wiley , c1980. - (Theories in marketing series)
Building implementable marketing models / Philippe A. Naert and Peter S. H. Leeflang
Leiden : Martinus Nijhoff Social Sciences Division , 1978
Mathematical models in marketing : a collection of abstracts / [edited by] Ursula H. Funke ; with a preface by M. Beckmann
: gw,: us. - Berlin ; New York : Springer-Verlag , 1976. - (Lecture notes in economics and mathematical systems ; 132)
Marketing models and econometric research / Leonard J. Parsons, Randall L. Schultz
New York : North-Holland Pub Co. , c1976
Marketing decision making : a model building approach / Philip Kotler
Holt-Saunders International ed. - London : Holt, Rinehart and Winston , 1974, c1971. - (Holt, Rinehart and Winston marketing series)
Mathematical models in marketing : a survey, the stage of development, some extensions and applications / [by] P.S.H. Leeflang
Leiden : Stenfert Kroese , 1974
Quantitative techniques for marketing decisions / Marvin A. Jolson, Richard T. Hise
New York : Macmillan , [c1973]
Marketing decision making : a model building approach
New York : Holt, Rinehart and Winston , [1971]. - (Holt, Rinehart and Winston marketing series)
Mathematical models in marketing / [edited by] Robert G. Murdick
Scranton [Pa.] : Intext Educational Publishers , [1970, c1971]. - (International's series in marketing)