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検索キーワード:(標準分類: 659.1)
該当件数:58件
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott
5th ed. - Oxford : Oxford University Press , c2016
図書
Advertising : critical approaches / Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy
: hbk,: pbk. - London : Routledge , 2015
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane
: pbk. - 15th ed., intern. ed. - Upper Saddle River, N.J. : Prentice Hall , c2002
International advertising : realities and myths / edited by John Philip Jones
: pbk. - Thousand Oaks, Calif. : Sage Publications , c2000
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty
: pbk. - 5th ed., international ed. - London : Prentice Hall International , c2000
Principles of advertising : a global perspective / Monle Lee, Carla Johnson
New York : Haworth Press , c1999. - (Haworth marketing resources)
How advertising works : the role of research / edited by John Philip Jones
: hbk,: pbk. - Thousand Oaks, Calif. : Sage Publications , c1998
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
4th ed. - Boston, Mass. : Irwin/McGraw-Hill , c1998. - (Irwin/McGraw-Hill series in marketing)
Advertising communications & promotion management / John R. Rossiter, Larry Percy
2nd ed. - New York : McGraw-Hill , c1997. - (McGraw-Hill series in marketing)
International advertising : communicating across cultures / Barbara Mueller
Belmont : Wadsworth Pub. Co. , c1996
Global and multinational advertising / edited by Basil G. Englis
: pbk. - Hillsdale, N.J. : Lawrence Erlbaum Associates , 1994. - (Advertising and consumer psychology)
Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr
Lexington, Mass. : Lexington Books , c1989
The management of international advertising : a handbook and guide for professionals / Erdener Kaynak
New York : Quorum Books , 1989
Advertising / Michael Pollard
London : Penguin Books , 1988. - (Penguin self-starter)
Advertising and promotion challenge : vaguely right or precisely wrong? / Leonard M. Lodish.
New York : Oxford University Press , 1986. - (Wharton executive library)
Advertising today / Frank Jefkins
3rd ed. - Bishopbriggs, Glasgow : International Textbook , c1984
Managing cooperative advertising : a strategic approach / Robert F. Young, Stephen A. Greyser
Lexington, Mass. : LexingtonBooks , c1983
Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban
5th ed.. - New York : CBS College Pub. , Dryden Press , c1982. - (The Dryden Press series in marketing)
Advertising / William H. Bolen
New York : Wiley , c1981. - (Wiley series in marketing)
Cases in advertising and communications management / Stephen A. Greyser
:est. - 2nd ed. - Englewood Cliffs, N. J. : Prentice-Hall , c1981