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該当件数:23件
Service management and marketing : managing the service profit logic / Christian Grönroos
: electronic bk. - 4th ed. - 東京 : 丸善eBook Library , 2019
電子ブック
4th ed. - Chichester : Wiley , c2015
図書
Global trade in services : fear, facts, and offshoring / J. Bradford Jensen
: pbk. - Washington, DC : Peterson Institute for International Economics , 2011
A handbook of international trade in services / edited by Aaditya Mattoo, Robert M. Stern, and Gianni Zanini
: pbk. - Oxford, [U.K.] : Oxford University Press , 2008
Service management and marketing : customer management in service competition / Christian Grönroos
3rd ed. - Chichester : Wiley , c2007
Services marketing : text and cases / Steve Baron and Kim Harris
: pbk,: hard. - 2nd ed. - Basingstoke, Hampshire : Palgrave , 2003
Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors
: hbk,: pbk. - Thousand Oaks, Cal. ; London : Sage , c2000
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner
International ed.. - 2nd ed. - Boston : Irwin/McGraw-Hill , c2000
Service management and marketing : a customer relationship management approach / Christian Grönroos
2nd ed. - Chichester ; New York : Wiley , c2000
Competitive strategies for service organisations / Neil Botten and John McManus
: hardcover,: pbk. - Houndmills : Macmillan press , 1999
Transnational corporations in services / edited by Karl P. Sauvant and Padma Mallampally ; general editor, John H. Dunning
London ; New York : Routledge , 1993. - (United Nations library on transnational corporations ; v. 12)
Concepts of trade diplomacy and trade in services / by Rodney de C. Grey
: pbk. - Hemel Hempstead : Harvester Wheatsheaf for the Trade Policy Research Centre , 1990. - (Thames essay ; no. 56)
Services in world economic growth : symposium 1988 / Institut für Weltwirtschaft an der Universität Kiel ; edited by Herbert Giersch
: brosch,: Gewebe,: U.S.. - Tübingen : J.C.B. Mohr. - Boulder, Colo. : Westview Press , c1989
Liberalizing service trade : strategies for success / Phedon Nicolaides
London : Routledge [for] Royal Institute of International Affairs , 1989. - (Chatham House papers)
International trade in services : an overview and blueprint for negotiations / Geza Feketekuty
Cambridge, Mass. : Ballinger Pub. , c1988. - (The American Enterprise Institute trade in services series)
The services economy : lever to growth / Jacques Nusbaumer
Boston : Kluwer Academic Publishers , c1987
The Emerging service economy / edited by Orio Giarini for the Services World Forum, Geneva
Oxford [Oxfordshire] ; New York : Pergamon Press , 1987
Managing the service economy : prospects and problems : essays commissioned for the inaugural conference of the Fishman-Davidson Center for th
Cambridge [Cambridgeshire] ; New York : Cambridge University Press , 1985
Developing new services / edited by William R. George, Claudia E. Marshall
pbk.. - Chicago, Ill. : American Marketing Association , c1984. - (Proceedings series / American Marketing Association)
Strategic management and marketing in the service sector / Christian Grönroos
: Chartwell-Bratt,: Studentlitteratur. - Lund : Studentlitteratur. - Bromley : Chartwell-Bratt , 1984, c1983