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該当件数:5件
The rise and fall of mass marketing / edited by Richard S. Tedlow and Geoffrey Jones
London ; New York : Routledge , 1993. - (Comparative and international business ; . Modern histories series)
図書
1987 AMA Winter Educators' Conference : marketing theory / edited by Russel W. Belk ... [et al.]
Chicago, Ill. : American Marketing Association , c1987. - (Proceedings series / American Marketing Association)
Strategic marketing and management / edited by Howard Thomas and David Gardner
Chichester [West Sussex] ; New York : Wiley , c1985
Input, output, and marketing : proceedings of the 1977 London conference and the 1979 Toledo Ohio workshop / edited by S.J. Gielnik and W.F. Gossling ; with contributions from Y.K. Adamson ... [et al.]
: pbk. - London : Input-Output Pub. Co.. - [Fairfield, N.J.] : Distributed in the U.S.A. & Canada by Augustus M. Kelley , 1980. - (I.-O.P.C. conference series ; no. 4)
Theoretical developments in marketing / [edited by] Charles W. Lamb, Patrick M. Dunne
Chicago, Ill. : American Marketing Association , c1980. - (Proceedings series / American Marketing Association)