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該当件数:44件
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer
2nd ed. - Thousand Oaks, Calif. ; London : Sage Publications , c1999
図書
Behavioural aspects of marketing / Keith C. Williams
: pbk. - Oxford ; London : Butterworth Heinemann , 1992, c1981. - (The Marketing series ; . Student)
Market response models : econometric and time series analysis / Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
Boston : Kluwer Academic Publishers , c1990. - (International series in quantitative marketing)
Repeat-buying : facts, theory and applications / A.S.C. Ehrenberg
New ed. - London : Griffin , 1988
Consumer socialization : a life-cycle perspective / George P. Moschis
Lexington, Mass. : Lexington Books , c1987. - (Lexington books)
The consumer interest : dimensions and policy implications / J.D. Forbes
London ; New York : Croom Helm , c1987
Why people buy / John O'Shaughnessy
: pbk. - New York : Oxford University Press , 1987
Consumer behavior and marketing action / Henry Assael
3rd ed.. - Boston, Mass. : Kent Pub. Co. , c1987
Marketing to the changing household : management and research perspectives / edited by Mary Lou Roberts and Lawrence H. Wortzel
Cambridge, Mass. : Ballinger Pub. Co. , c1984
Personal values and consumer psychology / edited by Robert E. Pitts, Jr., Arch G. Woodside
: pbk. - Lexington, Mass. : Lexington Books , c1984
Consumer spatial behavior : a model of purchasing decisions over space and time / Robert W. Bacon
: est.. - Oxford, [Oxfordshire] : Clarendon Press. - New York : Oxford University Press , 1984
Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf
est.. - 2nd ed. - New York : Wiley , c1983. - (Wiley series in marketing)
Consumer behavior models for non-statisticians : the river of time / Jerome D. Greene
New York, N.Y. : Praeger , 1982
Consumer behavior, an integrative approach / James U. McNeal
Boston : Little, Brown , c1982
Choice models for buyer behavior / editor, Leigh McAlister
Greenwich, Conn. : JAI Press , c1982. - (Research in marketing : an annual compilation of research / editor, Jagdish N. Sheth ; Supplement ; 1)
World sources of market information / edited by Euan Blauvelt and Jennifer Durlacher together with the Economics Department of Grindlays Bank
v. 1. Asia/Pacific,v. 2. Africa/Middle East,v. 3. Europe. - Aldershot : Gower , c1982
Consumer research for management decisions / Melvin Prince, with the collaboration of Irene A. Silbert
New York : Wiley , c1982. - (Ronald series on marketing management)
Contemporary perspectives in consumer research / Richard J. Lutz, editor
Boston, Mass. : Kent Pub. Co. , c1981
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Kenneth A. Coney, Roger J. Best
Dallas, Tex. : Business Publications. - Georgetown, Ont. : Irwin-Dorsey , 1980
Cases in consumer behavior / F. Stewart DeBruicker, Scott Ward
Englewood Cliffs , 1980