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該当件数:39件
Advertising : critical approaches / Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy
: hbk,: pbk. - London : Routledge , 2015
図書
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane
: pbk. - 15th ed., intern. ed. - Upper Saddle River, N.J. : Prentice Hall , c2002
International advertising : realities and myths / edited by John Philip Jones
: pbk. - Thousand Oaks, Calif. : Sage Publications , c2000
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty
: pbk. - 5th ed., international ed. - London : Prentice Hall International , c2000
Advertising and sales promotion strategy / Gerard J. Tellis
Reading, Mass. : Addison-Wesley , c1998
How advertising works : the role of research / edited by John Philip Jones
: hbk,: pbk. - Thousand Oaks, Calif. : Sage Publications , c1998
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
4th ed. - Boston, Mass. : Irwin/McGraw-Hill , c1998. - (Irwin/McGraw-Hill series in marketing)
International advertising : communicating across cultures / Barbara Mueller
Belmont : Wadsworth Pub. Co. , c1996
Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr
Lexington, Mass. : Lexington Books , c1989
The management of international advertising : a handbook and guide for professionals / Erdener Kaynak
New York : Quorum Books , 1989
That's our new ad campaign-- ? : a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads / Dick Wasserman
Lexington, Mass. : Lexington Books , c1988
Advertising today / Frank Jefkins
3rd ed. - Bishopbriggs, Glasgow : International Textbook , c1984
Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban
5th ed.. - New York : CBS College Pub. , Dryden Press , c1982. - (The Dryden Press series in marketing)
Advertising concepts and strategies / Christopher Gilson & Harold W. Berkman
New York : Random House , 1980
Advertising / Maurice I. Mandell
3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1980
Advertising, the process and practice / Jack Engel
New York : McGraw-Hill , c1980. - (McGraw-Hill series in marketing)
The World of small ads : a fascinating look at the world of advertising mini art / [compiled by] Mario Lippa & David Newton
London ; New York : Hamlyn , 1979
Advertising management / David A. Aaker, John G. Myers
Englewood Cliffs, N.J. : Prentice-Hall , c1975. - (Prentice-Hall international series in management)
Creative advertising : for this you went to Oxford? : a personal textbook of advertising / David Bernstein
London : Longman , 1974. - (Professional perspectives in marketing)
The day the pigs refused to be driven to market : advertising and the consumer revolution
London : Hart-Davis, MacGibbon Ltd , 1972