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検索キーワード:(件名: Marketing Addresses essays lectures)
該当件数:47件
Readings in industrial marketing / [edited by] Manoj K. Agarwal, Philip C. Burger, David A. Reid
Englewood Cliffs, N.J. : Prentice-Hall , c1986
図書
The marketing renaissance / David E. Gumpert, editor
New York : Wiley , c1985. - (Harvard business review executive book series)
Marketing in an electronic age / edited by Robert D. Buzzell ; contributors, Vincent P. Barabba ... [et al.]
Boston, Mass. : Harvard Business School Press , c1985. - (Research colloquium / Harvard Business School)
The Elderly market : selected readings / compiled by Charles D. Schewe
pbk.. - Chicago, Ill. : American Marketing Association , 1985
Global perspectives in marketing / edited by Erdener Kaynak
alk. paper. - New York ; Tokyo : Praeger , 1985
Readings in marketing management : a strategic perspective / [compiled by] Barry Berman, Joel R. Evans
est.. - New York : Wiley , c1984
Comparative marketing systems / edited by Erdener Kaynak and Ronald Savitt
New York, NY, USA : Praeger , 1984
Marketing to the changing household : management and research perspectives / edited by Mary Lou Roberts and Lawrence H. Wortzel
Cambridge, Mass. : Ballinger Pub. Co. , c1984
Measurement readings for marketing research / compiled by J. Paul Peter, Michael L. Ray
pbk.. - Chicago, Ill. : American Marketing Association , 1984
Marketing theory : distinguished contributions / Stephen W. Brown, Raymond P. Fisk, [editors]
New York : Wiley , c1984. - (Theories in marketing series)
Marketing effectiveness, insights from accounting and finance / [edited] by Stanley J. Shapiro, V.H. Kirpalani
est.. - Boston : Allyn and Bacon , c1984
Choice models for buyer behavior / editor, Leigh McAlister
Greenwich, Conn. : JAI Press , c1982. - (Research in marketing : an annual compilation of research / editor, Jagdish N. Sheth ; Supplement ; 1)
Marketing planning models / edited by A.A. Zoltners
Amsterdam ; New York : North-Holland Pub. Co.. - New York, NY : Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co. , 1982. - (TIMS studies in the management sciences ; v. 18)
Industrial marketing perspectives : a reader / [edited by] James D. Hlavacek, Jr. ... [et al.]
Chicago, Ill. : American Marketing Association , c1981
International marketing strategy / edited by Hans Thorelli, Helmut Becker
: pbk.. - Rev. ed. - New York : Pergamon Press , c1980. - (Pergamon policy studies on business)
Readings in managing the marketing research function / [compiled by] Lee Adler, Charles S. Mayer
Chicago, Ill. : American Marketing Association , c1980
Public policy issues in marketing / edited by Cynthia J. Frey, Thomas C. Kinnear, Bonnie B. Reece
v. 1. - Ann Arbor, Mich. : University of Michigan , 1979
The roots of marketing strategy : a collection of pre-1950 readings / edited by Larry J. Rosenberg
New York : Arno Press , 1978. - (A Century of marketing)
Early development and conceptualization of the field of marketing / edited by Henry Assael
Marketing and the consumer movement / editor, Jeremy Mitchell
London ; New York : McGraw-Hill Book Co. , c1978