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検索キーワード:(件名: Service industries Marketing)
該当件数:18件
Service management and marketing : managing the service profit logic / Christian Grönroos
: electronic bk. - 4th ed. - 東京 : 丸善eBook Library , 2019
電子ブック
4th ed. - Chichester : Wiley , c2015
図書
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz
7th ed., global ed. - Boston : Pearson , c2011
Service management and marketing : customer management in service competition / Christian Grönroos
3rd ed. - Chichester : Wiley , c2007
5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall , c2004
Services marketing : text and cases / Steve Baron and Kim Harris
: pbk,: hard. - 2nd ed. - Basingstoke, Hampshire : Palgrave , 2003
Principles of service marketing and management / Christopher Lovelock, Lauren Wright
2nd ed., international ed. - Upper Saddle River, N.J. : Pearson Education International , c2002
Services marketing : people, technology, strategy / Christopher Lovelock
4th ed., international ed. - Upper Saddle River, N.J. : Prentice Hall International , c2001
Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors
: hbk,: pbk. - Thousand Oaks, Cal. ; London : Sage , c2000
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner
International ed.. - 2nd ed. - Boston : Irwin/McGraw-Hill , c2000
Service management and marketing : a customer relationship management approach / Christian Grönroos
2nd ed. - Chichester ; New York : Wiley , c2000
Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen
London ; New York : Routledge , 1997. - (Routledge advances in management and business studies)
Advances in services marketing and management : research and practice
Vol. 1 (1992)-. - Greenwich, Conn. : JAI Press , c1992-
雑誌
Services marketing / Christopher H. Lovelock
2nd ed, Prentice Hall International Editions. - London : Prentice-Hall International , c1991. - (The Prentice-Hall series in marketing)
Designing a winning service strategy : [7th annual Service[s] Marketing Conference proceedings] / edited by Mary Jo Bitner, Lawrence A. Crosby
Chicago, Ill. : American Marketing Association , c1989. - (Proceedings series / American Marketing Association)
The marketing of services / Donald W. Cowell
pbk.. - London : Heinemann , 1984
Developing new services / edited by William R. George, Claudia E. Marshall
pbk.. - Chicago, Ill. : American Marketing Association , c1984. - (Proceedings series / American Marketing Association)
Emerging perspectives on services marketing / edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah
: pbk. - Chicago, IL : American Marketing Association , c1983. - (Proceedings series / American Marketing Association)